A lot of budding entrepreneurs use possessions (fast cars, nice houses, etc.) as motivation to get up and pursue their dreams. There is nothing wrong with this, but you can not build a successful business solely around the drive for possession. If your only purpose for starting a business is to make money, that business will ultimately fail.
In order for a business to be successful, it has to solve a problem that people have and are willing to pay someone to fix. As an entrepreneur, your main focus should be making a difference in your industry, by providing value that is not easily replicated. Use your expertise, knowledge, and time to help others solve their problems.
Once you shift your focus from making the most money to solving problems and making a difference, you will notice happier clients, more referrals, more business, and people willing to pay more. When you focus on helping, solutions to previously insurmountable obstacles will present themselves. You are essentially putting yourself into your client’s/customer’s shoes and determining what they need rather than what you want to sell them.
This is something that I myself have struggled to grasp in the past as I have a passion for cars and a long list of dream cars. However, I started to realize that what made me truly happy was leaving a lasting impact on other’s lives by providing value and making a difference in their business. I focused on building stronger relationships with all of my clients and helping them solve their problems and grow their businesses.